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Austin Pets Alive!

APA! came to me saying “It’s time for us to grow up.” They needed a digital strategy to align with their business. We are building a website that reflected their growing presence on a national level, brings in more donations, simplifies the process for fostering and adopting animals, and highlights their frequent events. Perhaps most importantly, we are creating a site that provides information to customers that is clear enough that they don’t have to call and burden APA!s over-burdened staff.

Strategy steps:

  • Website audit
  • Deep metrics analysis
  • Persona development
  • Information Architecture
  • Wireframes
  • Usability testing
  • Measurement plan
  • SEO plan/report
  • Detailed vision and equirements for designer & developer

[Project in progress]

  • APA information archetecture
  • Behavior flow
  • APA mobile wireframes
  • APA desktop wireframes
Julie Gomoll 
Integrated Marketing Strategist & Designer in Austin, TX